CAT SCRATCH
APRIL 2025

As part of Jordan Brand’s NBHD initiative, we created a social campaign with local store Corporate to relaunch the iconic Cat Scratch kit, once worn by the ’90s Cincinnati Bearcats. More than a uniform, Cat Scratch became a symbol of the city’s grit and relentless drive. To honor its return, we produced a love letter to Cincinnati featuring hometown legends Elly De La Cruz, Steve Logan, Jillian Hayes, and Jerald “Coop” Cooper.

Role: Creative Director