GATORADE POTY capsule collection
July 2024

In partnership with UNINTERRUPTED, Gatorade launched a capsule collection celebrating the 2024 Player of the Year class. We crafted visuals with a nostalgic yet dynamic look, highlighting the timeless charm of retro sports gear. The assets were built for a full web and social rollout, driving energy and visibility around the collection online.

Role: Sr. Art Director